Purpose:

HP Hood in conjunction with Pedicab Outdoor helped people in downtown Boston and Portland find relief from the heat and promote their new ice cream sandwich, the Harvey Bar.
Execution:

Boston Pedicab and Maine Pedicab customized their cabs with Hood ice cream advertising wraps and dressed up drivers with bow-ties to distribute free chocolate covered ice cream bars to patrons. The two teams were able to distribute more than 15,000 bars to excited passersby.

Campaign Details:

Brand Ambassadors, Branded Outfits, Collateral Distribution, Full Vinyl Wrap.

What People Said:

“Hood Harvey Bars Galore!”– Maine Today

“HP Hood helps people passing through City Hall Plaza find relief from the heat.”– Boston.com