Purpose:

In order to increase exposure at this year’s SuiteWorld event, six pedicabs were wrapped in Intacct branding and offered complimentary rides to conference attendees.

Execution:

Colorful ad wraps were installed on six pedicabs and drivers clad in green T-shirts were armed with various talking points.

Peak ridership each day occurred around 12:30 p.m. with attendees eager to save time during lunch. Also, 6:00 p.m. was a busy hour with several rides destined for area bars and hotels.

Campaign Details:

6 branded pedicabs, with outfitted drivers

Approximately 180 rides provided during two a eight-hour shifts

6,000 = approximate number of SuiteWorld attendees potentially exposed to Intacct

3,000 = approximate number of other motorists potentially exposed to Intacct

2,000 = approximate number of other pedestrians potentially exposed to Intacct

What People Said:

“So glad I chose to ride.”

“Can we take a picture? We work for the competition and are going to tag #tryingtokeepup.”

“I could have walked but I wanted to take an Intacct cab.”

“I’m glad you are here, I was hoping for a good time!”

“I think I should get my company to advertise this way.”