Purpose:

To celebrate America Recycles Day on November 15, 2013, Plastics Make it Possible® sent a fleet of mobile recycling bins to six cities with large college campuses across the United States.

Execution:

Thirty brightly colored pedicabs transported recycling bins on city streets and through college campuses to collect recyclable plastics and to raise awareness of the importance of recycling—on America Recycles Day and every day. Five Plastics Make it Possible® mobile recycling bins pedaled through the following cities:

Tempe, Arizona
Bloomington, Indiana
Ann Arbor, Michigan
Seattle, Washington
Boston, Massachusetts
Washington, D.C.

Residents and students in each city were encouraged to photograph themselves or others tossing recyclable plastics into the pedicab bins—and then to share those photos via Twitter or Instagram using custom hashtags that appeared on the pedicabs. Anyone who tagged @plasticpossible and used the custom hashtags was entered into a giveaway for a chance to win one of five $100 gift cards per city.

Campaign Details:

Fully-wrapped pedicabs with recycle bins, brand drivers, social media integration

What People Said:

“Aw, I just recycled my bottle!”

“Recycling is where it’s at!

“Every day should be America Recycles Day!”
“I didn’t know it was America Recycles Day! Thanks for letting me know!”
“I live to recycle!”
“Whoa! Boston’s only zero-emission recycling service! That’s a gift!”
“You guys are angels!”