Purpose:

Pedicab Outdoor and Reckitt Benckiser (RB), a global consumer goods company specializing in health, home and hygiene products teamed up with Pedicab Outdoor for the second year in a row to bring brand awareness to the university community at Penn State, NYU and Villanova University.

Execution:

RB provided free rides to students and faculty at Penn State, NYU and Villanova University with fully branded wraps.

Pedicabs were posted near busy areas of each university campus and drivers offered free rides to students, while informing passengers about RB and encouraging students to visit Reckitt Benckiser’s website for more information about products and potential career opportunities.

Campaign Details:

Brand Ambassadors, Full Vinyl Wrap.

What People Said:

“Only a really nice company would do this.”

“This is the best thing that could have happened.”

“This is such a nice idea of Reckitt Benckiser, I want to get a pedicab! “

“This is so awesome! Your guys should be here every day.”